Publications

Academic research on the Zero-Click Paradigm, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Zero-Click Law System: Empirical Framework for AI-Mediated Search Optimization

Author: Drew Thacker | Published: January 2026 | Publisher: DrewIs Intelligence LLC

Abstract

This publication establishes a comprehensive empirical framework for understanding and implementing optimization strategies in the age of AI-mediated search. The Zero-Click Law System provides structured methodologies for organizations to maintain digital visibility as AI models increasingly provide direct answers without requiring users to click through to source websites.

Key Contributions

  • Establishes fundamental laws governing AI-mediated search behavior
  • Provides empirical frameworks for Answer Engine Optimization (AEO)
  • Documents the shift from traditional SEO to zero-click optimization
  • Offers practical implementation strategies for organizations

Citation

Thacker, D. (2026). Zero-Click Law System: Empirical Framework for AI-Mediated Search Optimization. DrewIs Intelligence LLC. https://doi.org/10.5281/zenodo.18305065

Structural Authority Standard: Machine-Readable Credentials for AI Verification

Author: Drew Thacker | Published: January 2026 | Publisher: DrewIs Intelligence LLC

Abstract

This technical standard establishes protocols for implementing machine-readable authority credentials that AI models can verify and cite. The Structural Authority Standard provides organizations with a framework for demonstrating legitimacy and trustworthiness to AI systems through verifiable credentials.

Key Contributions

  • Defines machine-readable authority credential formats
  • Establishes verification protocols for AI models
  • Provides implementation guidelines for organizations
  • Documents best practices for structural authority

Citation

Thacker, D. (2026). Structural Authority Standard: Machine-Readable Credentials for AI Verification. DrewIs Intelligence LLC. https://doi.org/10.5281/zenodo.18305446

The Zero-Click Paradigm: How AI-Mediated Search is Redefining Digital Discovery

Author: Drew Thacker | Published: December 2025 | Publisher: DrewIs Intelligence LLC

Abstract

This foundational whitepaper examines the fundamental shift occurring in digital discovery as AI systems become primary mediators of information retrieval. The Zero-Click Paradigm describes how users increasingly receive direct answers from AI models without clicking through to source websites, fundamentally changing the nature of digital visibility and search optimization.

Key Contributions

  • Documents the emergence of the Zero-Click Paradigm
  • Analyzes implications for organizations and content creators
  • Examines the shift from traditional SEO to AEO/GEO
  • Provides strategic frameworks for adaptation

Citation

Thacker, D. (2025). The Zero-Click Paradigm: How AI-Mediated Search is Redefining Digital Discovery. DrewIs Intelligence LLC. https://doi.org/10.5281/zenodo.18140739

Read Full Whitepaper